Rankings -- Web-based Brokers

I studied 14 software-based brokers and 15 web-based brokers.  Full details available in the March 5, 2007 issue of Barron’s.  I hope to publish extended notes on each offering throughout the week. 

There is so much behind each item in this list (see the details on how the rankings were generated, published here last Saturday in “How To Be an Award-Winning Online Broker") that I feel a focus on the totals is very misleading.  Still, that’s where the attention seems to go, so here’s the list: 

1.  TD Ameritrade—4 stars, 32.1 points
2.  optionsXpress—4 stars, 32.0 points
3.  Fidelity—4 stars, 31.5 points
4.  Muriel Siebert—4 stars, 31.3 points
5.  TradeKing—4 stars, 30.2 points
6.  E*Trade—3.5 stars, 29.5 points
7.  Schwab—3.5 stars, 27.9 points
8.  OptionsHouse—3.5 stars, 27.3 points
9.  Scottrade—3.5 stars, 27.2 points
10. Firstrade—3 stars, 25 points
11. WellsTrade (Wells Fargo Investments)—3 stars, 24.6 points
12. SogoInvest—2.5 stars, 21.2 points
13. Banc of America Investment Services—2.5 stars, 21 points
14. Just2Trade.com—2 stars, 17.9 points
15. Zecco—2 stars, 17.3 points

Posted by on 03/03 at 04:01 AM

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