Saturday, December 29, 2012
ShareBuilder's iPad App
The online broker tries to stay true to its roots while marching under the Capital One banner. It’s also getting mobile.
ShareBuilder, an online broker that encourages investors to make recurring securities purchases, has stuck to its basic premise despite four ownership changes over the past 12 years. Early in 2012, it became a unit of Capital One Financial, but you still click on sharebuilder.com to access the site and its concept is unchanged.
The Website is intended as an easy way for small investors to accumulate a portfolio of stocks, mutual or exchange-traded funds, or options over time. It automatically buys preselected items on a regular basis without account or investment minimums. You could, for instance, put $200 per month into Apple stock (ticker: AAPL), buying fractional shares. Although ShareBuilder permits active trading and has branched into new areas, its research tools and educational offerings like interactive videos, mostly are designed to help an investor decide what stocks or funds she wants on her buy list.
Its newest update is an iPad app, which it rolled out in early December. Built internally, the app lets you choose the functions you’d like to see most often, and to arrange the tiles in your own configuration. Among the features is The Wall Street Journal’s video news, which can be searched by company or industry. Quite a few other mobile apps allow customers to stream video news (usually CNBC); the ability to search, though, is pretty slick.
Dan Greenshields, president of Capital One ShareBuilder, says ShareBuilder now has about 1.3 million clients with just under $10 billion in assets, and approximately 10% of all trades are placed on a mobile device. The new iPad app, he says, “reaches further out into the marketplace.” ShareBuilder also has a mobile app that runs on Kindle, and its site can be accessed via a browser on a mobile device. However, the new iPad app offers a lot more functionality.
The iPad app is free, and those who do not have ShareBuilder accounts can do limited research without logging in. The app allows you to open an account from your iPad, which is also unusual. Mobile investing is here to stay, says Greenshields: “Desktop PCs will become the phone booths of the future.”
ShareBuilder pricing varies by program. For a $12 monthly subscription fee, ShareBuilder Advantage offers credits for 12 automatic transactions ($1 each after that), which you set up by dollar amount on a continuing basis from a list of about 7,000 stocks and funds. Advantage customers also pay a $7.95 commission for each market or limit order; each options contract costs another 75 cents.A basic version waives the monthly fee but charges more per transaction.
Capital One (COF) will launch a new online banking application, Capital One 360, in February, that will link to ShareBuilder accounts.
TRADEMONSTER CUSTOMERS who borrow from the firm to trade on margin will see a significant increase in their margin-debt interest rates, effective Jan. 15, 2013. Customers with a $50,000 balance were paying a rate calculated as the fed-funds rate plus 2.5% (currently 2.67%); that goes up to fed funds plus 5.25% (or 5.42%), which would change interest paid from $111 to $225 per month.
TradeMonster CEO Dirk Mueller explains that the firm reviewed its rates and “decided to get more in line” with other brokers. It still maintains one of the industry’s lowest rates, he notes. The change came as a surprise to some customers, who alerted us.
DO YOU WANT TO monitor your credit score without a subscription fee? Check out Credit Sesame (creditsesame.com). It gives you an extensive review of your indebtedness, aggregated credit information, comparison with peers as well as credit-score monitoring. You do need to provide an e-mail address and eventually your Social Security number.
The data come from Experian (EXPN.U.K.), one of the world’s largest credit bureaus. Your home’s estimated value is displayed; the number it showed for my house was about 30% above Zillow’s (Z) estimate. You’ll get alerts when changes occur in your credit activity, plus a lot of ideas on how to bring your payments down. Credit Sesame can keep its service free by showing you offers for mortgages and credit cards. One of the mortgage-refinancing ideas it presented to me has me thinking about making a change. Good.
Published in Barron’s, December 24, 2012.