Saturday, October 09, 2010

Jumping on the iPad Bandwagon

As the number of users swells, the list of trading applications is also starting to grow and improve. E*Trade, Fidelity, Nasdaq get on board.

IPAD USERS, MORE THAN 7 MILLION strong, are doing everything on the devices—from playing “Plants vs. Zombies” to shopping for heavy-duty trucks. Based on our e-mail, quite a few Barron’s readers now own an iPad—a number that recently expanded to include yours truly. I made my purchase in early September, and have spent several weeks finding finance and trading-related applications. Here are some of my early findings. (Almost all of the apps are available at the App Store or via iTunes.)

Lots of the current apps are iPhone programs that also run on the iPad. They can be blown up to use the whole screen by tapping the “2x” button at the bottom of the display; otherwise they appear in the center of the screen in a box that’s the same size as an iPhone. Most iPhone apps that are expanded to fit the iPad screen this way don’t have very good resolution; the display looks ragged around the edges. That said, there are lots of worthwhile programs to consider.

ONLINE BROKERS WERE QUICK to jump on the mobile bandwagon. The success of the iPhone and iPad especially have prompted new apps, including those you download for free to manage your online account.

E*Trade ( was among the first with an iPad-specific application, launched shortly after the device started shipping in April. Mobile Pro for iPad 1.1 is a nice step up from the firm’s iPhone app, and takes advantage of the additional real estate. You can select from a variety of functions; real-time charting and quotes can be displayed, along with news and CNBC video. The charting is limited to line charts, so this isn’t the app for a lot of technical analysis, but it’s possible to see your account balances and place trades.

Fidelity’s iPad app ( is not as flashy as E*Trade’s, but provides real-time access to portfolio values. The charting functionality is also on the light side, and you won’t find any video feeds. It’s a sturdy app that gives you mobile access to your Fidelity account with little glitter or glitz.

Although it won’t be out until November, TD Ameritrade’s ( iPad app will allow clients to trade stocks, futures, forex and options—without any of the typical mobile-device constraints like screen size and keyboard usability, says a spokesman.

Nasdaq OMX’s free app QFolio HD for iPad lets you view real-time streaming quotes and line charts for U.S. and Nordic stocks. (Prior to its acquisition by the U.S.’s Nasdaq in 2007, OMX was the Nordic stock exchange.) You can create a portfolio manually and get real-time profit and loss calculations. Charting is relatively basic, though you can add moving averages as overlays. This app has a link to the StockTwits Twitter stream.

Bloomberg for iPad, also free, lets you look at a variety of markets, including bonds, currencies, commodities, and indices. You can also check the action on a variety of foreign bourses, and create your own watchlist. Each exchange’s page includes a real-time chart, a summary of the performance of the various industries that are listed on the exchange, and the day’s movers.

If you create your own watchlist, called “My Stocks” in the Bloomberg app, a tap on the icon brings up your list and shows your P&L (if you’ve entered your trade data). You also get a small intra-day price chart as well as a visual indicator in green or red that shows whether the stock is up or down for the day. Tapping on the company name expands the display to full screen, where you can adjust the date range for the stock. This charting application does not let you stretch or contract the display, however.

An interesting charting application called iTraderPro was just released by Black Ops Entertainment. CEO John Botti explains that the company is traditionally a video-game publisher, but his interest in trading prompted a new 3D charting package. It will set you back $24.99, but Botti says, “People who pay the fee will save way more than that in the market by watching our buy and sell signals. We want to bring hedge-fund analysis to the retail investor.”

You can stack up as many as four stocks simultaneously, and shift your view with a finger. The app has several technical studies built in that will overlay the 3D chart, including Bollinger bands and moving averages. The app has buy and sell signals that you can choose to display on the screen, and you can also set price targets and get e-mail alerts. The initial release displays charts with end-of-day pricing, but Botti says two additional apps are coming in the near future. One will let you analyze intra-day prices, and the other will focus on options trading.

There are literally dozens more iPad apps worth mentioning, and we’ll keep you updated. If you have a favorite iPad application that you use to help you manage your portfolio or generate trading ideas, contact us at

Follow-up:  With one exception (a rather nasty rant that accused me of being an Apple shill, and suggested that I “rot in hell” for telling people to buy an iPad, which I do not believe was part of the story), every email (several dozen) I received in response to this piece asked why there isn’t a Barron’s iPad app available yet.  What I was hoping to find from readers was what apps they had that they found useful. 

My editor at Barron’s says an iPad app is in the works, for those of you who are wondering. 

Published in Barron’s, October 4, 2010. 

Posted by twcarey on 10/09 at 08:23 AM
Published in Barron's • (0) CommentsPermalink